{"id":5243,"date":"2020-12-21T19:48:50","date_gmt":"2020-12-21T19:48:50","guid":{"rendered":"https:\/\/www.luksicscholars.org\/?p=5243"},"modified":"2020-12-21T19:48:50","modified_gmt":"2020-12-21T19:48:50","slug":"designer-mba-entrepreneur-and-mother-luksic-scholar-catalina-hernandez-shows-how-ideas-can-become-business","status":"publish","type":"post","link":"https:\/\/luksicscholars.org\/en\/designer-mba-entrepreneur-and-mother-luksic-scholar-catalina-hernandez-shows-how-ideas-can-become-business\/","title":{"rendered":"Designer, MBA, entrepreneur and mother: Luksic Scholar Catalina Hern\u00e1ndez shows how ideas can become business"},"content":{"rendered":"\n<p><span class=\"ls-force-justify\">Catalina Hern\u00e1ndez Infante, Luksic Scholar from Chile, who participated in both <a rel=\"noreferrer noopener\" href=\"https:\/\/www.luksicscholars.org\/en\/program\/conducting-business-in-china-cmix\/\" target=\"_blank\">Conducting Business in China (CMIX) <\/a>in 2009, and then in the <a href=\"https:\/\/www.luksicscholars.org\/en\/program\/babson-chilean-symposium-for-entrepreneurship-educators-see\/\" target=\"_blank\" rel=\"noreferrer noopener\">Babson Chilean Symposium for Entrepreneurship Educators (SEE)<\/a> in 2017, received her Bachelor Degree in Design, followed by an MBA from Pontificia Universidad Cat\u00f3lica de Chile.<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">She&#8217;s also an entrepreneur, known for being the founder of Kaikai, a design souvenir brand in Chile, which she has sold earlier this year.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cDuring my MBA, I realized that this idea I had when I was 15 years old, to make beautiful souvenirs and designs, was not only just an idea but a business opportunity.\u201d<\/p><\/blockquote>\n\n\n\n<p><span class=\"ls-force-justify\">Catalina teaches an Entrepreneurship course at the Business School of Pontificia Universidad Cat\u00f3lica de Chile in Santiago.<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\"><\/span><strong>&#8211; You\u2019re a designer and an entrepreneur; can you tell us about your journey? What inspired you to take this path?<\/strong><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">\u201cWhen I graduated from Pontificia Universidad Cat\u00f3lica with my Bachelor\u2019s in Design, I had wanted to start working in museums and in cultural projects, as my interests were in these fields: art and culture, cinema, and exhibitions. So, I started working for museums at a little design studio, and I really loved my job. It was great for a designer to be able to see my projects become a reality because, as a design student, you make lots of renders and projects, but the semester ends and your project is like if it said \u2018bye-bye.\u2019 Luckily, I\u2019ve been able to see my projects come to life.\u00a0<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">One day, out of the blue, my boss said, \u201cCatalina, I\u2019m tired and I want to close the studio\u201d and I responded, \u201clet\u2019s be partners.\u201d Mind you, at that time, I had never imagined being an entrepreneur, a consultant, or a freelancer. He said \u201cno, no, no\u201d, until one day he came to me and said \u201cyes\u201d, so we started a studio.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"677\" src=\"https:\/\/www.luksicscholars.org\/wp-content\/uploads\/2020\/12\/cata-hernadez-2.png\" alt=\"\" class=\"wp-image-5255\" srcset=\"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/12\/cata-hernadez-2.png 677w, https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/12\/cata-hernadez-2-300x300.png 300w, https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/12\/cata-hernadez-2-150x150.png 150w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/figure>\n\n\n\n<p><span class=\"ls-force-justify\">I was the one doing invoices, writing out checks, and learning how to look for new customers and new projects\u2026 I remember making these big spreadsheets, and it was in that moment, that I realized I was truly an entrepreneur.\u00a0<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">A few years later, I entered the MBA program at Pontificia Universidad Cat\u00f3lica, because I had realized how little I knew about business and, in my 2nd year of the master, I had the opportunity to go to China [through the Conducting Business in China (CMIX) program through the Luksic Scholars Foundation]. During my MBA, I realized that this idea I had when I was 15 years old, to make beautiful souvenirs and designs, was not only just an idea -but a business opportunity.&#8221;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>(&#8230;) it was great to be selected as part of that group and to go abroad, because I felt valued. I was a young woman, a designer, and still was able to be in a completely different environment.&#8221;<\/p><\/blockquote>\n\n\n\n<p><span class=\"ls-force-justify\"><\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">Throughout my MBA program, I also had a full-time job; it was a very busy time. Then I started working on Kaikai with my same partner. I quit my job at the little studio, Al Tres, and started working full-time at Kaikai to get funding and development and, ultimately, to look for sales points.<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">In Kaikai, I did most everything but I\u2019m not an illustrator, even though I developed all of the prototypes. I was the main creator and, in the beginning, I was working alone. We were then 6 people.\u00a0When we started 10 years ago (in 2011), there wasn&#8217;t much of a market for what we were looking to do, and also in terms of competitors. Now there\u2019s a lot more.\u201d<\/span><\/p>\n\n\n\n<p><strong>-What was the best part of your Conducting Business in China (CMIX) program experience?<\/strong><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">\u201cThis program was an amazing opportunity to cross the world. At that time, MBA programs were mostly intended for male engineering students who were employees at big companies. That was the average profile, so it was great to be selected as part of that group and to go abroad, because I felt valued. I was a young woman, a designer, and still was able to be in a completely different environment (to go to a place so physically far from Chile and culturally different as well). To this day, more than 10 years later, we still have a WhatsApp group &#8211; we are all friends. It\u2019s a community.\u201d<\/span><\/p>\n\n\n\n<p><strong>&#8211; <span style=\"text-align: justify; font-size: inherit;\">And, what was the best part of your Babson SEE program experience?<\/span><\/strong><br><br><span class=\"ls-force-justify\">\u201cI\u2019m a part-time entrepreneurship teacher and I teach from the perspective of an entrepreneur, not necessarily as an academic as I don\u2019t write papers or such &#8211; I\u2019m hands-on. This has been a great compliment. I still teach today in the undergrad program. I went to Vi\u00f1a del Mar for the Babson experience and it was a very useful experience for me because they have a different way of thinking about entrepreneurship &#8211; it was very personal. They ask you to think about yourself, it wasn&#8217;t just about methodology or case studies, but more about who you are.\u201d<\/span><\/p>\n\n\n\n<p><strong>&#8211; What advice would you give to fellow Luksic Scholars, especially those who are entrepreneurs?<\/strong><br><br><span class=\"ls-force-justify\">\u201cIt\u2019s very important to let things flow because, ultimately, I think things will happen regardless &#8211; and sometimes, as an entrepreneur, you\u2019re very stressed, pushing to get everything done, but sometimes you have to let things flow. It doesn\u2019t mean that you\u2019re not working hard, you have to work hard, but you must trust your gut and intuition. It\u2019s a mix and balance between hard work and trying to be more zen and trusting your intuition.\u201d<\/span><\/p>\n\n\n\n<p><strong>&#8211; What\u2019s coming next?<\/strong><br><br><span class=\"ls-force-justify\">&#8220;Well, I\u2019m a mother of a 2-year-old, I sold my company, and I still have my part-time job as a teacher. Since my son isn\u2019t going into school, I\u2019ve been able to spend a lot of quality time with him. I\u2019m enjoying this time right now. I\u2019ve been in the working world since I graduated university &#8211; as a designer and an entrepreneur owning a business &#8211; and you always have to \u2018push, push, push\u2026\u2018, so this is the first time in my life where I can say \u2018I know where my job ends\u2018, and that\u2019s great.<br>Now, my two cousins and I are\u00a0starting to make the first MVPs for a new fresh milk business from free and happy cows linked to our family&#8217;s dairy\u00a0farm.&#8221;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Catalina Hern\u00e1ndez Infante, Luksic Scholar from Chile, who participated in both Conducting Business in China (CMIX) in 2009, and then in the Babson Chilean Symposium for Entrepreneurship Educators (SEE) in 2017, received her Bachelor Degree in Design, followed by an MBA from Pontificia Universidad Cat\u00f3lica de Chile. She&#8217;s also an entrepreneur, known for being the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[163],"tags":[],"class_list":["post-5243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholar-update-2-en"],"acf":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Designer, MBA, entrepreneur and mother: Luksic Scholar Catalina Hern\u00e1ndez shows how ideas can become business - Luksic Scholars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luksicscholars.org\/en\/designer-mba-entrepreneur-and-mother-luksic-scholar-catalina-hernandez-shows-how-ideas-can-become-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designer, MBA, entrepreneur and mother: Luksic Scholar Catalina Hern\u00e1ndez shows how ideas can become business - Luksic Scholars\" \/>\n<meta property=\"og:description\" content=\"Catalina Hern\u00e1ndez Infante, Luksic Scholar from Chile, who participated in both Conducting Business in China (CMIX) in 2009, and then in the Babson Chilean Symposium for Entrepreneurship Educators (SEE) in 2017, received her Bachelor Degree in Design, followed by an MBA from Pontificia Universidad Cat\u00f3lica de Chile. 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