{"id":4417,"date":"2020-08-18T15:21:04","date_gmt":"2020-08-18T15:21:04","guid":{"rendered":"https:\/\/www.luksicscholars.org\/?p=4417"},"modified":"2020-08-18T15:21:05","modified_gmt":"2020-08-18T15:21:05","slug":"matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar","status":"publish","type":"post","link":"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/","title":{"rendered":"Mat\u00edas Muchnick, CEO of NotCo, shares his vision in Luksic Scholars\u2019 webinar"},"content":{"rendered":"\n<p><span class=\"ls-force-justify\">Luksic Scholars Foundation held a webinar called \u201cEntrepreneurship in Changing Times\u201d, especially for the members of its platform, in which the entrepreneur Mat\u00edas Muchnick, CEO and co-founder of NotCo, one of the fastest growing food technology companies in Latin America participated.<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">Lasting 45 minutes, the event was moderated by Felipe Magofke, Luksic Scholar since 2012, who is part of the more than 1,500 beneficiaries of this network created 20 years ago.<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">With a degree in finance and a business background, Muchnick assembled a scientific team that succeeded in creating a machine learning algorithm that enabled the development of plant-based products faster and more accurately than any other player on the market. With operations in Chile, Argentina and Brazil, and with four categories of products in the market, NotCo, a company founded in Chile in 2015, plans to land in the United States to continue conquering the world with its products.<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">\u201cYou always have to invest in technology and people, talent. Make sure that your human capital is specialized, capable. This is difficult to find in Chile, where not everyone has the mindset to dare to found a start-up. So, we need things to happen for others to happen, as in a kind of contagion &#8230; And act as a \u201cpay it forward\u201d\u201d, he commented, adding that it is important for him to have a diverse work team to achieve the goal of becoming a global company. &#8220;That is another issue that I notice in Chile: companies are thought to be only from and in Chile, instead of scaling internationally.&#8221;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/www.luksicscholars.org\/wp-content\/uploads\/2020\/08\/Webinar-emprendimiento_FLS-1024x410.png\" alt=\"\" class=\"wp-image-4414\" srcset=\"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/08\/Webinar-emprendimiento_FLS-1024x410.png 1024w, https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/08\/Webinar-emprendimiento_FLS-300x120.png 300w, https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/08\/Webinar-emprendimiento_FLS-768x307.png 768w, https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/08\/Webinar-emprendimiento_FLS-1536x615.png 1536w, https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/08\/Webinar-emprendimiento_FLS.png 1724w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span class=\"ls-force-justify\">The CEO of NotCo commented on the various aspects that a Chilean entrepreneur must consider to find their own formula for success. In that sense, he stressed the importance of leaving the comfort zone, and of being curious: &#8220;You have to think about what comes next,&#8221; he said.<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">At the webinar, Muchnick delivered four practical tips for entrepreneurs. First, he referred to the so-called \u201cself-awareness\u201d, and explained that it is important to know who you are as a founder, and who you need to hire. He said that it is necessary to have a team of people who complement each other and who are aligned with the vision of the founder. To this, he added that one had to have a \u201cdisruptive vision\u201d to understand what success is and thus be able to define it and communicate it to the rest. Finally, he stated that \u201cgood ideas without execution are worth zero; money and all resources are worth zero. It all comes down to being a visionary and working with those who can execute that vision for you\u201d.<\/span><\/p>\n\n\n\n<p><span class=\"ls-force-justify\">At the closing remarks, Muchnick again mentioned the importance of the composition of the teams. &#8220;Have the best people in your company to be the best company,&#8221; he said confidently.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luksic Scholars Foundation held a webinar called \u201cEntrepreneurship in Changing Times\u201d, especially for the members of its platform, in which the entrepreneur Mat\u00edas Muchnick, CEO and co-founder of NotCo, one of the fastest growing food technology companies in Latin America participated. Lasting 45 minutes, the event was moderated by Felipe Magofke, Luksic Scholar since 2012, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mat\u00edas Muchnick, CEO of NotCo, shares his vision in Luksic Scholars\u2019 webinar - Luksic Scholars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mat\u00edas Muchnick, CEO of NotCo, shares his vision in Luksic Scholars\u2019 webinar - Luksic Scholars\" \/>\n<meta property=\"og:description\" content=\"Luksic Scholars Foundation held a webinar called \u201cEntrepreneurship in Changing Times\u201d, especially for the members of its platform, in which the entrepreneur Mat\u00edas Muchnick, CEO and co-founder of NotCo, one of the fastest growing food technology companies in Latin America participated. Lasting 45 minutes, the event was moderated by Felipe Magofke, Luksic Scholar since 2012, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Luksic Scholars\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-18T15:21:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-18T15:21:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/08\/Matias-Muchnick-12.20.31-2-766x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"766\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Toni Nanni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Toni Nanni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/\"},\"author\":{\"name\":\"Toni Nanni\",\"@id\":\"https:\/\/luksicscholars.org\/#\/schema\/person\/378b751b2514c20b9355195bd8d052a0\"},\"headline\":\"Mat\u00edas Muchnick, CEO of NotCo, shares his vision in Luksic Scholars\u2019 webinar\",\"datePublished\":\"2020-08-18T15:21:04+00:00\",\"dateModified\":\"2020-08-18T15:21:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/\"},\"wordCount\":475,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/luksicscholars.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/08\/Matias-Muchnick-12.20.31-2.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/\",\"url\":\"https:\/\/luksicscholars.org\/en\/matias-muchnick-ceo-of-notco-shares-his-vision-in-luksic-scholars-webinar\/\",\"name\":\"Mat\u00edas Muchnick, CEO of NotCo, shares his vision in Luksic Scholars\u2019 webinar - 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