{"id":3704,"date":"2020-05-27T14:10:42","date_gmt":"2020-05-27T14:10:42","guid":{"rendered":"https:\/\/www.luksicscholars.org\/?post_type=ls-event&#038;p=3704"},"modified":"2020-05-27T14:10:43","modified_gmt":"2020-05-27T14:10:43","slug":"columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer","status":"publish","type":"ls-event","link":"https:\/\/luksicscholars.org\/en\/event\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\/","title":{"rendered":"Columbia University presents &#8220;Why Companies Need to Rediscover their Purpose&#8221; with Colin Mayer"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.luksicscholars.org\/wp-content\/uploads\/2020\/05\/Colin-Mayer_resized-724x1024.png\" alt=\"\" class=\"wp-image-3705\" srcset=\"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/05\/Colin-Mayer_resized-724x1024.png 724w, https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/05\/Colin-Mayer_resized-212x300.png 212w, https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/05\/Colin-Mayer_resized-768x1087.png 768w, https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2020\/05\/Colin-Mayer_resized.png 793w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ls-force-justify\">Colin Mayer:<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><span class=\"ls-force-justify\">Expert on all aspects of corporate finance, governance and taxation, the regulation of financial institutions and the role of the corporation in contemporary society.<\/span><\/li><li><span class=\"ls-force-justify\">Author of \u201c<a href=\"https:\/\/global.oup.com\/academic\/product\/prosperity-9780198824008?cc=cl&amp;lang=en&amp;\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Prosperity: Better Business Makes the Greater Good<\/a>&#8221; (2018) and several other books on finance and economics.<\/span><\/li><li><span class=\"ls-force-justify\"> Leads the British Academy enquiry into \u201cThe Future of the Corporation.\u201d<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><span class=\"ls-force-justify\">\u201cWe are used to business focusing on one interest group in society: shareholders. That simply cannot be right, fair or efficient. Instead, business should be structured around the question why it exists, what it is there to do, and what it aspires to become \u2013 namely its purpose \u2013 and everything should follow from that.\u201d<\/span><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><span class=\"ls-force-justify\">\u201cIt is no longer a question of whether and why to change, but what and how to do it. At the heart of this lies a clear notion of purpose that it is neither purely descriptive of what a company does, such as making washing machines or cars, nor purely aspirational, such as seeking to save the world. It is about precise descriptions of what problems companies are solving, for whom, how, when and why they are best suited to do that.\u201d<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Timezone in EST.<\/p>\n<p>In the context of the devastating economic and financial impact of Covid-19, which is testing the resilience of corporations and the way in which they address the relationship with employees and other stakeholders, Karen Poniachik, Director of Columbia University\u2019s Global Center in Santiago, and Bernardo Larra\u00edn, President of Chile\u2019s Federation of Industries Sofofa, will chair a conversation with Colin Mayer,  Peter Moores Professor of Management Studies at the Sa\u00efd Business School, University of Oxford.<\/p>\n","protected":false,"has_excerpt":true},"featured_media":0,"parent":0,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-3704","ls-event","type-ls-event","status-publish","hentry"],"acf":{"date_start":"2020-06-04 12:00:00","date_end":"2020-06-04 13:00:00","timezone":"EST - Eastern Standard Time (GMT-5:00)","list_description":"","event_type":"virtual","organized_by":"Columbia Global Centers - Santiago","organized_by_url":"https:\/\/globalcenters.columbia.edu\/santiago","is_private":false,"attendance_instructions":"Registration is required. Use the Sign Up link below.","external_link":"https:\/\/columbiauniversity.zoom.us\/meeting\/register\/tJIlfuyupz8iGNek80pF2qgwcpiRi3K8SzwL?utm_source=Santiago&utm_campaign=b31d2a3250-E-Policy+Riesgos+Oportunidades+Nueva+forma+Politic&utm_medium=email&utm_term=0_66d831b94a-b31d2a3250-212511486&mc_cid=b31d2a3250&mc_eid=c112582ab6","external_email":"","external_use":"url","external_cta":"Sign Up","is_portal_event":false,"related_scholar":false,"target_description":"","registration_instructions":"","reject_event":false,"reminders_sent":false,"microinteractions":{"remindme":{"count":"","users":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Columbia University presents &quot;Why Companies Need to Rediscover their Purpose&quot; with Colin Mayer - Luksic Scholars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luksicscholars.org\/en\/event\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Columbia University presents &quot;Why Companies Need to Rediscover their Purpose&quot; with Colin Mayer - Luksic Scholars\" \/>\n<meta property=\"og:description\" content=\"Timezone in EST. In the context of the devastating economic and financial impact of Covid-19, which is testing the resilience of corporations and the way in which they address the relationship with employees and other stakeholders, Karen Poniachik, Director of Columbia University\u2019s Global Center in Santiago, and Bernardo Larra\u00edn, President of Chile\u2019s Federation of Industries Sofofa, will chair a conversation with Colin Mayer, Peter Moores Professor of Management Studies at the Sa\u00efd Business School, University of Oxford.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luksicscholars.org\/en\/event\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\/\" \/>\n<meta property=\"og:site_name\" content=\"Luksic Scholars\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-27T14:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.luksicscholars.org\/wp-content\/uploads\/2020\/05\/Colin-Mayer_resized-724x1024.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/luksicscholars.org\\\/en\\\/event\\\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\\\/\",\"url\":\"https:\\\/\\\/luksicscholars.org\\\/en\\\/event\\\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\\\/\",\"name\":\"Columbia University presents \\\"Why Companies Need to Rediscover their Purpose\\\" with Colin Mayer - Luksic Scholars\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luksicscholars.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/luksicscholars.org\\\/en\\\/event\\\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/luksicscholars.org\\\/en\\\/event\\\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luksicscholars.org\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Colin-Mayer_resized-724x1024.png\",\"datePublished\":\"2020-05-27T14:10:42+00:00\",\"dateModified\":\"2020-05-27T14:10:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/luksicscholars.org\\\/en\\\/event\\\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/luksicscholars.org\\\/en\\\/event\\\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/luksicscholars.org\\\/en\\\/event\\\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.luksicscholars.org\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Colin-Mayer_resized-724x1024.png\",\"contentUrl\":\"https:\\\/\\\/www.luksicscholars.org\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Colin-Mayer_resized-724x1024.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/luksicscholars.org\\\/en\\\/event\\\/columbia-university-presents-why-companies-need-to-rediscover-their-purpose-with-colin-mayer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/luksicscholars.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eventos\",\"item\":\"https:\\\/\\\/luksicscholars.org\\\/evento\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Columbia University presents &#8220;Why Companies Need to Rediscover their Purpose&#8221; 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