{"id":6412,"date":"2021-08-23T18:06:38","date_gmt":"2021-08-23T18:06:38","guid":{"rendered":"https:\/\/www.luksicscholars.org\/?post_type=ls-community-post&#038;p=6412"},"modified":"2021-08-24T15:57:14","modified_gmt":"2021-08-24T15:57:14","slug":"marketing-digital","status":"publish","type":"ls-community-post","link":"https:\/\/luksicscholars.org\/en\/community-post\/marketing-digital\/","title":{"rendered":"Marketing Digital &#8230;"},"content":{"rendered":"\n<p>Hola, soy Alejandra Astorquiza S\u00e1ez, curs\u00e9 el programa de Luksic Scholars Babson SEE el a\u00f1o 2019 en Concepci\u00f3n, y este a\u00f1o 2021, recib\u00ed a trav\u00e9s del Fondo Luksic Scholars, la oportunidad de tomar el curso \u201c Marketing digital: estrategia, procesos y ROI\u201d,&nbsp; IESE BUSINESS SCHOOL UNIVERSITY OF NAVARRA, el cu\u00e1l me permiti\u00f3 ampliar mi mirada sobre todo en el reconocimiento y lo relevante que es la consideraci\u00f3n de los datos ,de una detenida y cuidada lectura de estos para planificar acciones que respondan al desarrollo de las Estrategias y los objetivos de la empresa.<\/p>\n\n\n\n<p>Incertidumbre, cambios, tecnolog\u00eda, comunicaci\u00f3n, efectos y mediciones \u2026 un ensamblaje perfecto para describir el desarrollo del Marketing Digital, no necesita tiempo, todo lo contrario, nos ofrece un resultado r\u00e1pido, din\u00e1mico frente a escenarios cambiantes, se percibe el aroma de lo que vamos viviendo d\u00eda a d\u00eda, toma un nuevo sabor con el pasar del tiempo y debemos estar atentos y atentas a ir degustando cada momento, midiendo los cambios y consider\u00e1ndolos. Es mi forma de mostrar un \u00e1rea fascinante que refleja casi instant\u00e1neamente lo que vemos, sentimos y las decisiones que tomamos, consciente o inconscientemente. Todo reflejado en cada movimiento que hacemos en la red, lo que leemos, lo que escuchamos y visitamos, o sea, una radiograf\u00eda de cada uno que nos lleva a mostrar lo que no decimos. Leer esta informaci\u00f3n y lograr conocer a nuestros clientes y tomar decisiones estrat\u00e9gicas basada en hechos y no en percepciones es lo que aprend\u00ed, a ver m\u00e1s all\u00e1 de solo la decisi\u00f3n del consumidor, a evaluar el camino recorrido e intentar predecir su comportamiento basado en decisiones actuales y pasadas.<\/p>\n\n\n\n<p>Lo m\u00e1s importante, es que no hay secreto, los datos est\u00e1n disponibles y debemos aprender a encontrarlos e interpretar lo que all\u00ed est\u00e1 ver, leer, rescatar la data, interpretar y construir una estrategia que permita cumplir el objetivo.&nbsp;<\/p>\n\n\n\n<p>Miradas amplias, trabajos multidisciplinarios que validen las competencias de cada persona que es parte del equipo, tener conciencia del prop\u00f3sito de las organizaciones, de la estrategia corporativa que ser\u00e1 la gu\u00eda necesaria para planificar las estrategias por \u00e1rea, en ese punto exacto, considerar cada dato que podemos rescatar, analizarlo y utilizarlo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hola, soy Alejandra Astorquiza S\u00e1ez, curs\u00e9 el programa de Luksic Scholars Babson SEE el a\u00f1o 2019 en Concepci\u00f3n, y este a\u00f1o 2021, recib\u00ed a trav\u00e9s del Fondo Luksic Scholars, la oportunidad de tomar el curso \u201c Marketing digital: estrategia, procesos y ROI\u201d,&nbsp; IESE BUSINESS SCHOOL UNIVERSITY OF NAVARRA, el cu\u00e1l me permiti\u00f3 ampliar mi mirada [&hellip;]<\/p>\n","protected":false,"has_excerpt":false},"featured_media":0,"parent":0,"comment_status":"open","ping_status":"closed","template":"","ls-community-post-category":[],"class_list":["post-6412","ls-community-post","type-ls-community-post","status-publish","hentry"],"acf":{"files":false,"related_scholar":{"data":{"ID":"1720","user_login":"alejandra-isabel-astorquiza-saez-1560015641","user_pass":"$2y$10$fmP6epFKmp0GgBz8viXbEuDh5DoLFXZaU7jwcTEizqhBOFbxDMHWS","user_nicename":"alejandra-isabel-astorquiza-saez-1560015641","user_email":"a.astorquiza@udd.cl","user_url":"","user_registered":"2019-06-08 17:40:41","user_activation_key":"","user_status":"0","display_name":"Alejandra Isabel Astorquiza S\u00e1ez","scholar_image":{"ID":5860,"id":5860,"title":"IMG_5392","filename":"IMG_5392-scaled.jpg","filesize":287525,"url":"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2021\/04\/IMG_5392-scaled.jpg","link":"https:\/\/luksicscholars.org\/en\/img_5392\/","alt":"","author":"1720","description":"","caption":"","name":"img_5392","status":"inherit","uploaded_to":0,"date":"2021-04-11 03:26:43","modified":"2021-04-11 03:26:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/luksicscholars.org\/wp\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2021\/04\/IMG_5392-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2021\/04\/IMG_5392-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2021\/04\/IMG_5392-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2021\/04\/IMG_5392-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2021\/04\/IMG_5392-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/luksicscholars.org\/\/wp-content\/uploads\/2021\/04\/IMG_5392-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365}}},"ID":1720,"caps":{"scholar":true},"cap_key":"wp_capabilities","roles":["scholar"],"allcaps":{"read":true,"view_private_events":true,"scholar":true},"filter":null},"pinned":false,"reject_post":false,"notification_filter_program":false,"notification_filter_year":"","notification_filter_location":{"city":"","province":"","country":""}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Digital ... - Luksic Scholars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luksicscholars.org\/en\/community-post\/marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital ... - Luksic Scholars\" \/>\n<meta property=\"og:description\" content=\"Hola, soy Alejandra Astorquiza S\u00e1ez, curs\u00e9 el programa de Luksic Scholars Babson SEE el a\u00f1o 2019 en Concepci\u00f3n, y este a\u00f1o 2021, recib\u00ed a trav\u00e9s del Fondo Luksic Scholars, la oportunidad de tomar el curso \u201c Marketing digital: estrategia, procesos y ROI\u201d,&nbsp; 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